Bernd Kreutz presenting ″DAMN GOOD ADVICE (for people with talent!) How to Unleash Your Creative Potential by America’s Master Communicator George Lois" (Foto: Kreutz & Partner)
I just finished reading your new book, in English as well as in German.
First of all, let me give YOU some advice: Get rid of your publisher!
He should have told you that this book was obviously not written ″for people with talent!″, but for people without talent who need to understand successful people like yourself.
He also should have told you that publishing your book in German is a stupid idea, even more so when it’s translated by an untalented idiot without any experience in marketing, advertising or, for that matter, American culture.
Despite all that, I really enjoyed the read. From my own experience I would especially like to emphasize advices no. 18, 20, 27, 31, 32, 47, 54, 80, 112, 120.
Unfortunately, advice no. 97 wasn’t given to me at the right time - where were you when I needed you?
P.S. Please turn to page 580 of my book. Paul Rand is also one of my heroes.